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Middle User Acquisition
Bounty $ 150.4
1 opening
Hanoi, Vietnam
Full-Time
You will love it
In-Office
Posted ago
Specialty:
Experience Level:
1-2 years
Management Level:
None
English Level:
Conversational
About the Job
UCTalent is seeking a Middle User Acquisition specialist for an IT and digital solutions company located in Hanoi, Vietnam. This full-time, on-site role is perfect for a Digital Marketing professional with at least 1 year of experience in mobile app user acquisition, reporting directly to the CMO. The company specializes in mobile application development, game development, web applications, CRM/ERP development, and digital marketing support. As a key member of the team, you will be responsible for executing and optimizing mobile ad campaigns to drive user growth and achieve critical performance targets.
Responsibilities
The Middle User Acquisition will be responsible for the following core roles and KPIs:Core Roles/Responsibilities:
- Execute ad campaigns across various apps, networks, and geographies.
- Monitor and optimize key performance indicators including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and creative win rates.
- Analyze cohorts and track Lifetime Value (LTV) to inform and adjust business strategy.
- Perform A/B testing for creatives, audiences, and campaign settings to maximize performance.
- Proactively test new audiences and expand across different ad networks.
- Apply basic knowledge of mobile attribution platforms such as AppsFlyer, Adjust, or Firebase.
- Optimize Spend Efficiency across all campaigns.
- Maintain CPI (Cost Per Install) within target thresholds.
- Optimize Cost Per Trial and Cost Per Paid User.
- Achieve D7/D30 ROAS (Return On Ad Spend) targets.
- Improve Trial-to-Paid Conversion Rate.
- Increase Subscription Renewal Rate.
Minimum Qualifications
- 1 - 3 years of hands-on experience in Mobile App User Acquisition.
- Proven experience with Subscription, In-App Purchase (IAP), or Freemium mobile products.
- Demonstrated experience running performance campaigns on major platforms like Meta Ads, Google Ads, or TikTok Ads.
- Track record of managing global performance campaigns effectively.
- Familiarity with mobile measurement partners such as AppsFlyer/Adjust and Firebase is preferred.
- Strong learning ability and a data-driven mindset.
Preferred Requirement
- Solid understanding of Subscription/IAP business models.
- Proficient in monitoring and optimizing key User Acquisition KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate.
- Ability to analyze cohorts, retention, LTV, and ROAS data.
- Strong knowledge of mobile attribution principles and MMP metrics.
- Able to independently identify creative winners and optimization opportunities.
- Basic understanding of P&L (Profit and Loss) and UA budget optimization.
- Familiarity with tools such as AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.
Benefits
- Social Insurance (SI) with adjusted rates based on seniority (starting at 5,500,000 VND/month, increasing after 2 and 5 years of service).
- Annual Health Check-up: At least once a year, with a budget of 1,500,000 VND/person for employees with >= 1 year of service.
- Private Health Insurance Package.
- Family Health Insurance Package (under consideration).
- Provision of necessary equipment for work.
- Mid-year Company Trip.
- Year-end party.
- Internal Training Policy.
- External Training Policy.
- Support for personal events (sickness, maternity, bereavement, wedding) as per current legal regulations.
- Sports and Fitness activities.
- Other welfare benefits including Children's Day bonuses (500,000 VND/person/time), Saturday Off, and 13th Month Salary.
- Entertainment equipment.
- Performance Bonus.
- Company activities for holidays, birthdays, and "Happy Friday" events.
- Commission: 1.2% - 2.2% per month, based on AdMob reports for ad revenue and Google Play Console reports for In-App Purchase (IAP) revenue (minus 15% platform fee).
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